─Vorwerk.

The German group manufacturing Thermomix kitchen appliances and Kobold vacuum cleaners is present in 75 countries and owes its success to its door-to-door sales and the quality of its products.  In response to new competition, the group was obliged to speed up its transformation and the way it activated customers, its primary brand ambassadors and recruitment target for sales teams.

Household objects and family relationships are key to its activation strategy focused on daily life, sales experiences and use, etc.

Consultancy & strategy, activation and management of the various social media linked to sales operations. Customer group monitoring, sponsoring, ambassador programme and word of mouth, recruitment and management of influence campaigns (annual programme).