─TomTom France.

The agency assisted TomTom France with the development and management of its communities in connection with the marketing teams based in Amsterdam, over a period of 4 years.

In addition to monthly activities connected with the marketing calendar, Entrecom Social led the deployment of the annual summer campaigns.

For example, for the 2012 season, TomTom International BV launched the international #mapparadise campaign inviting Internet users and people who love long journeys to map the five most beautiful islands in the world. A dream job!

The #mapparadise campaign was designed to work virally through social media, press relations and influencers. Entrecom Social contributed to manage the French communities and the promotion of the campaign among bloggers, as well as the campaign visibility management on Facebook.

The key to its success: a campaign clearly in line with the company’s business. and the creation of fun, zany dedicated content in French that could be shared on social media: Facebook / Twitter / YouTube.