Quo Vadis, manufacturer of school agendas Textagenda ®, puts up with cgo & co annual digital communication strategy aimed at French college students.
Quommunity 2013 / 2014 : projet
Provide monthly and entertainment dedicated to teenagers, accessible from a smartphone via the QR code, and content, throughout the school year.
On the basis of the application, the QR printed on each page of the beginning of the month Textagendas ® the next academic year 2013/2014 codes. The brand wants to develop its reputation and change its image by developing a close relationships with its clients, French schoolchildren.
Entrecom Social intervened with Quo Vadis on reflection, implementation and facilitation of online device.
The proposed digital device is the creation and development of a community around Youth Recreation’s elements: music, trends, DIY, culture, activities, news … while highlighting the brand and its range. A community that is anchored on a dedicated Facebook page and a Tumblr page, adolescents favorite social networks.