Recruitment and engagement of student communities, implementation of an ambassador programme.
The Institut Supérieur d’Optique (ISO) is the french leader in optically-oriented higher education. It has 9 campuses in France and has been working with Entrecom Social since 2016, on developing its reputation, and boosting its student ambassador programme, as well as managing its visibility among student and high schools targets.
For the years 2019 to 2020, a new programme will be launched focusing on getting various stakeholders involved in communicating the ISO’s message, such as students, professionals, alumni and influencers.
A campaign launched at the beginning of the year on Instagram helped recruit a dozen ambassadors: the ISOInsiders. All through the year, these young students from the ISO will have the job of communicating the important events at their school to the agency. We manage this ambassador community with editorial committees, and incentive programme and their constant involvement in the programme.
Our team of marketing and digital activation consultants, social media managers, community managers, designers, and video producers likes to commit to long-term projects to lead the development of community strategies.